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Sunday, May 27, 2007

What is Telkom Do Do Do Do'ing?


From Telkom's recent annoying TV and radio ads (do do do do, do do do do..), you'd never get the impression that our fat, slow moving, incompetent incumbents were ever planning on mixing things up and adding some real value.


Well, I was wrong. If you check out their new website, you'll see they are in line, if not ahead of most international telcos in terms of transforming their business model and income streams. It seems they still have some clever folks there and the company is looking at creating value for their share holders by driving new services and being a little innovative.

Moving past offering basic connectivity?
Perhaps if government could see the full potential of how much money Telkom stands to make with new services, they might have taken a bit more of a productive and aggressive stance on deregulation (locking down the local loop for another 4 years? Infraco dog show? WTF?).



Besides the fact that I still don't want to buy an mp3 for R10 (a 2 bop cut might really make a diff on a ten track CD...20%), I'm sure they will be nailing down plenty techie issues before they start punting their new services properly (because they know their kak ads won't drive the kind of traffic that will lead to any serious uptake of new services).

It seems they are purposefully not trying to make any noise about the fact that they are doing some really cool stuff. For now, it seems Telkom continues to fly under the radar, but it wouldn't surprise me if they come out with plenty big announcements of new content and services, now that they'll nailed down the platform. Cool website.

For now, congrats Telkom!

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